It’s Everywhere


advertising proliferatiomAs my spiritual awakening deepens, I find my perception of the world around me is shifting. I am actually seeing, feeling, and hearing things differently and reacting to external stimuli differently. I am becoming more sensitive to whatever comes to me via these five senses.

This state-of-affairs is a double-edged sword. I can appreciate and enjoy with more gusto whatever strikes me as beautiful, interesting, noble, and inspiring. I am “feeling into” the simple pleasures of ordinary life and the warmth of close personal relationships.  In general, life is steaming forward in a more serene and graceful manner.

Then we have the other side of the sword.  Whatever irritates me, irritates me more. One of these irritants is advertising.

The fact that advertisements lie is not news to anyone.  Yet, as I experience more of what is real inside me, I can feel more deeply what is false or just plain stupid outside of me.

Advertising, like the human race, is multiplying at an alarming rate. I can’t pump gas anymore without TV ads talking to me. As we speak, ads are marching across the small television screen on the back of the airplane seat in front of me. Advertising is ubiquitous. (It means “everywhere”—a good word to learn if you haven’t already). Soon, I won’t be able to go to a public bathroom without ads talking to me.

And, as my awareness deepens, it becomes funny, even hilarious, and sad, to observe how advertising warps “what is” into “something else” in a calculated effort to plant a message in my subconscious that usually has little connection to what I want or truly need.

I am literally struck dumb by the brazenness and stupidity of most ads. In my humble opinion, the award for “Most Obnoxious and Irritating Ad of the Year” goes to Dos Equis beer for their “Most Interesting Man in the World” TV commercial. If you haven’t seen this ad, do yourself a favor and keep it that way. If you have seen it, then you know what I’m talking about. I’d also like to nominate this commercial to the award for “Most Demeaning Ad to Men and Women Ever Created.”

I’m not sure how we wound up on the subject of advertising, but while we’re at it, I’d like to leave you with a question: Would ads be more effective and less irritating if they told the truth and used birth control pills?

Photo: www.atomicplum.com

Advertisements

, , ,

  1. #1 by miscellaneous1313 on September 18, 2014 - 7:29 pm

    Great post…material objects are overplayed and people buy things they dont need in order to develop a sense of acceptance amongst their peers…while never realizing what is truelly beautiful or valuable

  2. #2 by Joe Canzano (@happyjoecanzano) on September 18, 2014 - 4:15 pm

    This is so true. I hate having to watch a 30 second ad every time I click on an internet news story. I bought a car, and the dealership kept sending me ads to BUY ANOTHER CAR. How many cars do they think I want to buy? You’d think they were selling bananas or something. Another problem is the proliferation of television screens. They are now in restrooms, banks, supermarkets – everywhere. And they’re all showing TV programs that have more and more ads mixed in. Cable TV is the worst – some of these 30 minutes shows are about 12 minutes long if you take out the ads. It’s like a digital disease.

    • #3 by David Gittlin on September 18, 2014 - 11:18 pm

      Thanks for your comment, Joe. I’m not sure, but I get the sense you are as pissed off about this stuff as me.

  3. #4 by Danielle Gittlin on September 18, 2014 - 2:40 pm

    nice picture!!! good job staying productive on the plane and writing instead of watching tv =]

  4. #5 by ilonca84 on September 18, 2014 - 2:38 pm

    If they told the truth I think a lot if people would get scared…..so many don’t want to face truth. :/. Great post!

    • #6 by David Gittlin on September 18, 2014 - 11:20 pm

      Thanks for reading and commenting, ilonica. Your blog is terrific.

      • #7 by ilonca84 on September 21, 2014 - 6:28 pm

        Of course, my pleasure! And thanks so much, that means a lot to me!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: