Archive for category Online Marketing
This interview and a spicy excerpt from an early chapter appear at Fang-Tastic Books; a well-known book review site.
Can you tell readers a little bit about yourself and what inspired you to write in this particular genre?
I believe it started with my struggle with the forces of darkness and light within myself. A year after writing Scarlet Ambrosia, I see the story through a different pair of eyes. At the core of the novel is a young man’s struggle with the forces of good and evil within himself and the world around him. The vampire archetype, I now realize, is a metaphor for my heart’s dream to realize its divine nature. The supernatural powers and ramped-up energy level Devon acquires as a vampire make him half-human and half-god, something like the mythological Greek gods. He can choose to use his new powers for good or evil purposes.
I believe everyone has the potential to become a divinely human being. I’ve been a ‘spiritual seeker’ for most of my adult life. Awakening isn’t easy, but I’ve found it’s worth the effort. What happens for Devon is happening for me in a much subtler way without the super-human powers, but happily, minus the need to drink human blood.
What is it about the paranormal, in particular vampires, that fascinates you so much?
I’m fascinated by the supernatural powers of my vampire characters. They are very powerful beings with the capacity to dramatically impact the world around them positively or negatively.
Please tell us about your most recent release.
My latest release is Scarlet Ambrosia. I’m working on a sequel because I love the characters. Scarlet Ambrosia is the second novel I’ve published. The first one is a humorous Science Fantasy thriller titled “Three Days to Darkness.”
Do you have a special formula for creating characters’ names? Do you try to match a name with a certain meaning to attributes of the character or do you search for names popular in certain time periods or regions?
In most cases, I try to make a character’s name show something about the character’s personality and traits. I try not to make it too obvious. At other times, a character’s name just comes to me and I trust that the name is the right one. It’s interesting that the name often corresponds to a character’s traits by coincidence.
Was one of your characters more challenging to write than another?
The antagonist of the story, Egon Schiller, was the hardest for me to write. This is often the case in the stories I write. There is always a tendency to make the villain two-dimensional rather than a three-dimensional person with some good traits and intentions. I feel that the most believable villains are people who have, for one reason or another, given in to their dark side. A good example of this is Darth Vader.
Is there a character that you enjoyed writing more than any of the others?
Of all the characters in the story, I most enjoyed writing the female love interest, Mathilde de Roche. Her strength, heroism, and magnetism came naturally as I created her and as I wrote her throughout the story. That came as a surprise. I am, after all, a guy. Like most men, I find women unfathomable in the real world.
Do you have a formula for developing characters? Like do you create a character sketch or list of attributes before you start writing or do you just let the character develop as you write?
I participated in several online screen writing and novel-writing courses offered through the writers program at UCLA. Professional writers taught these courses. The teachers stressed that the most successful stories have memorable characters in them. I learned to create my characters before writing the story using a detailed character template. I’ve found that knowing what makes my characters “tick” helps make them more interesting and believable.
What is the most interesting thing you have physically done for book related research purposes?
I spent a week in Sedona, Arizona exploring the town’s art galleries, architecture and the energy vortexes.
When did you consider yourself a writer?
When I stumbled into my career in marketing communications, I found writing was the most enjoyable part of the job.
Where can readers find you on the web?
Would you like to leave readers with a little teaser or excerpt from the book?
Here’s a spicy excerpt from Chapter Two:
This woman was beyond beautiful. She was exquisite—no signs of breast implants or a nose job and no tattoos or piercings marred the natural beauty of her face and body. Her creamy skin felt like the finest silk to Devon’s probing hands. He unclasped her bra. His loins tingled at the sight of her full breasts. He caressed her erect nipples. She moaned.
The foreplay had started slowly with exploratory kisses and caresses. Now he could barely wait to enter her. Devon removed the last fragments of clothing from their bodies. The smell of her perfume, the feel of her body, and the sensation of her soft hands on his buttocks almost made him explode prematurely.
Being inside this woman was like nothing he had experienced before. Devon lost all sense of physical boundaries. The sensual pleasure of joining with Mathilde seemed to fill every cell in his body. He was only vaguely aware of moving inside her. Their rising passion consumed him. She kept repeating something in French. His back arched. He climaxed. The pleasure was too intense for his senses to bear. He lost consciousness.
He woke up next to her on the bed. She stroked his hair with one hand, propping up her head on one elbow.
Feeling embarrassed, Devon shook his head, unable to comprehend the reason for his lapse of consciousness.
“I’m sorry if I scared you. It’s the first time I’ve ever passed out during sex.”
“You didn’t scare me, ma chère. It only confirms what I was afraid of.”
“If we go on having sex, it will kill you.”
He laughed nervously. Had the sex been good enough to cause a blackout?
“I can think of worse ways to die,” he said, covering up for his discomfort.
She kept looking at him studiously.
“You kept whispering something to me in French. It sounded like: ‘Vous êtez celui que j’ai choisi.’ I think that means: ‘You are the one I chose’”
A whisper of red colored her cheeks.
“Your French is better than you admit.”
“I don’t understand. We’ve just met, Mathilde.”
“Don’t worry. It’s just a game I play with myself. You remind me of someone I once knew: a handsome, high-minded young man with a sensitive heart.”
“I’m flattered, but it sounds a little more like a fixation than an innocent game to me.”
“Please don’t play the amateur psychologist.”
She pushed him off the bed with a movement almost too fast to see. One second he lay facing her. The next thing he knew, he lay on his back on the floor. Her sudden display of uncanny strength and speed frightened him. Clambering to a sitting position, he began to collect his clothes from the bed.
“I’m sorry,” she said. “I wasn’t thinking. I didn’t mean to alarm you. Are you injured?”
“I’m still in one piece.”
“I actually do study martial arts, in answer to your earlier question. Sometimes I forget my own strength. Let me help you with your things. Are you sure I haven’t hurt you?”
He had the impression she was lying.
“I’m fine. I just think it might be better to leave now. Who knows what could happen if you toss and turn in your sleep?”
“I apologize for leading you on,” Mathilde said. “I only intended to meet you in the bar and talk with you. I thought of it as a minor indulgence, to take my mind off things for a while. I let my curiosity about you cloud my judgment. Then, meeting you face to face, you had much more of an effect on me than I anticipated. I lost control of myself.”
“Is that something that happens often?”
“No,” she answered curtly. “I’m not that shallow.”
Devon’s thoughts and emotions spun like pinwheels. Part of him wanted to bolt out the door and finish dressing in the hallway. Another part, the accountant, needed explanations; wanted to analyze and quantify Mathilde de Roche. In the end, his own curiosity coupled with her charisma kept him rooted by the bedside.
“I’ve studied martial arts myself. I’ve never seen anyone move as quickly as you just did.”
She continued to regard him with a serious expression for a full minute before responding.
“You should leave now, Devon. I won’t be offended.”
Here’s an interview that will appear on my new blog tour later this week. I figured you guys couldn’t wait so I’m posting it here. Sales of Scarlet Ambrosia are so strong that we are actually running out of digital copies. If you’ve been thinking about buying the book, I’d do it now. You don’t want to get trampled in the Christmas rush. If you’d like a paperback copy, let me know and I’ll put you on the waiting list for the second printing. (We never did a first printing.)
Good question. Sometimes I wonder. I was born in North Carolina, grew up in New Jersey, and I’ve lived in Florida for most of my adult life.
Tell us your latest news?
I just finished an outline for a science fiction novel that I feel fits together well and is believable if I can execute it properly. It’s a great feeling to finish a rough draft and have it come out better than expected. The bad news is I’ll have to do an ungodly amount of research.
When and why did you begin writing?
I started writing short stories in high school. I thought I was a genius destined to have a world-wide audience. That hasn’t worked out exactly the way I expected.
When did you first consider yourself a writer?
It happened about five years into my career when I started to work in marketing. I noticed that writing was the only thing I liked about working. I quit my day job about ten years ago and I still like to write, but not when it becomes a job. I admire people who like to work.
What inspired you to write your first book?
I always dreamed of becoming a successful creative writer. Going from short stories and copy writing to long fiction (novels) seemed like trying to jump the Grand Canyon on Schwinn racing bike. Some daredevils can do it but I’ve never been one. So I took an intermediate step and wrote a screenplay with two characters in mind that I thought would be fun to play with. It was fun. I wrote two more screenplays before summoning the guts to write a novel. I turned the original screenplay into my first novel, “Three Days to Darkness.”
Do you have a specific writing style?
I try not to write with a style. I just write the way I write and hope that someone else will find it interesting and entertaining.
How did you come up with the title?
It just came to me and it really works (I think).
Is there a message in your novel that you want readers to grasp?
A year after writing Scarlet Ambrosia, I see the story through a different pair of eyes. At the core of the novel is a young man’s struggle with the forces of good and evil within himself and the world around him. The vampire archetype, I now realize, is a metaphor for my heart’s dream to realize its divine nature. The supernatural powers and ramped up energy level Devon acquires as a vampire make him half-human and half-god, something like the mythological Greek gods. He can choose to use his new powers for good or evil purposes.
I believe everyone has the potential to become a divinely human being. I’ve been a spiritual seeker for most of my adult life. Awakening isn’t easy, but I’ve found it’s worth the effort. What happens for Devon is happening for me in a much subtler way without the super-human powers, but happily, minus the need to drink human blood.
How much of the book is realistic?
I think we have to be careful with the word “realistic” when we’re talking about a novel with paranormal romance thriller tendencies. I always try to create fictional worlds that work logically if the reader accepts the genre conventions. I build my characters with relatable motives, desires, and character traits. Then the story has to evolve believably and the characters have to behave consistently with their basic traits as they grow and eventually make decisions and act in ways that surprise us, but at the same time, we can see where those actions and decisions came from. I hope this is not too much information.
What books have most influenced your life most?
Siddhartha, by Herman Hesse, had a powerful effect on me when I first read it in my late teens. I’ve recently read a series of book on spiritual awakening by Saniel Bonder that have inspired me to open up to a higher purpose.
If you had to choose, which writer would you consider a mentor?
I’d say Douglas Adams (The Hitchhiker’s Guide to the Galaxy) although I don’t write in his style. His remarkable imagination and sense of humor inspire me.
What book are you reading now?
I’ve just discovered a fine new thriller writer by the name of Jeff Abbott. His books are hard to put down and very good for the long plane rides.
Are there any new authors that have grasped your interest?
I’m going to read a new novel by Andy Weir titled “The Martian.”
What are your current projects?
I’m working on an outline for a sequel to Scarlet Ambrosia and I’m exploring a new idea for a science fiction novel as I mentioned above.
What would you like my readers to know?
The book trailer for Scarlet Ambrosia is fun and interesting.
What is a blog tour? I’m not entirely sure, really, but I’m learning. To the best of my knowledge, a blog tour is made up of several “stops” at book review sites, all arranged by an online publicity service. Why am I writing about blog tours? I’m deeply fascinated by them and, purely by coincidence, my first Scarlet Ambrosia blog tour starts today.
A blog tour “stop” is actually a website created by someone who loves to read and review self-published and traditionally (legacy) published books. Often, these independent book reviewers are authors themselves. They promote their own books as well as other books of interest to them. Typically, these independent book reviewers (IBRs) do not get paid to review books. They do it because it’s their passion.
From what I gather, there are three ways to promote your book on an IBR site: (1) a live or written interview (2) a book review or (3) a book spotlight. I don’t know what a book spotlight is but I’ll find out soon because there’s a “spotlight” stop on my tour. Blog tours can last for a few days or a few weeks with optional bells and whistles added depending upon the amount of cash the “emerging” author is willing to pony up.
According to my service provider (Sage’s Blog Tours) “Virtual blog tours allow authors to professionally promote their work without leaving the comforts of their home. Each tour stop enables authors to gain new readers and social media fans, while reaching a worldwide audience.”
As a great Jewish sage once said, “It should only happen.”
I want to thank my good buddy, Joe Canzano, for introducing me to blog tours and to Sage’s Blog Tours in particular. Joe is a talented writer, musician and marketing guy. I’m sure he’s good at a few other things too. Joe has just published his new novel, Magno Girl. If you like humor, action and romance check it out.
Just in, this review of my new novel, Scarlet Ambrosia, now available on Amazon.com and coming soon to Barnes and Noble and iTunes.
“There’s a relatively new but rapidly expanding genre on the market called “urban fantasy,” that has as its older sibling the vampire novel, born of Anne Rice’s first book decades ago and now a genre in its own right. And then, there’s the classic vampire struggle between darkness and light—a struggle that immerses unwitting victims, vampires, and survivors in a world dominated by blood-lust.
“With so many vampire novels on the market today, one could wonder at the need for yet another; but Scarlet Ambrosia is a vampire story of a different color, seasoned not so much by the drama of blood-letting as by the more universal themes of self-discovery, human nature, and redemption. Ultimately this is what makes or breaks any genre; especially one such as the urban fantasy or vampire story, which too often tends to eschew self-examination in favor of high drama. And this is just one of the reasons why Scarlet Ambrosia stands out from the urban fantasy genre crowd.
“Sure, protagonist Devon’s outward battle is against an ancient evil vampire, Egon Schiller, but it’s also against himself. Devon is no stranger to the dark forces within him after years of therapy, but the darkness he’s confronting now proves far beyond his wildest dreams.
“Scarlet Ambrosia‘s inner light shines forth: a light that starts with Devon’s inner world and expands to embrace the wider concern of disappearances on the city streets.
“This part is predictable as Devon confronts an undercurrent of blood-lust and vampires in Miami’s underworld. What is less predictable is his foray into the drug world in search of evidence that will support an international investigation into one of Egon’s illegal activities, fostered by his encounter with the sly, alluring Mathilde, who harbors her own secret agenda.
“There’s a suggestion of romance between Devon and Mathilde that’s evident from their first encounter but which is suppressed in their growing focus on greater goals, which are developed as the quest progresses, as evidenced in Mathilde’s statement:
“Vanderling fears what Schiller will do every day he roams the earth more than he fears what might happen to us if we fail.” “It’s ironic how Schiller’s existence can matter more in the scheme of things than yours or mine,” he said. “When we first met, I told you I could handle Egon. That was another lie to help you feel more secure in your new situation.
“There is acknowledgement of the forces of light and darkness that occasionally rise up, unfettered, to try to take over people and the world. And as Devon becomes involved in kidnapping and worse, he finds all facets of his life are called into question with a series of decisions that reach out to affect even his relationship with his beloved parents.
“As lies, secrecy, and murders build, Devon finds himself paying for the bad decisions of others, and must come to admit his own inner nature before he can make a proper decision on honing his skills for either greater good or evil.
“The web of lies builds and threatens to immerse everything Devon holds dear, eventually spilling over into something greater than he’s ever known.
“Scarlet Ambrosia is not your usual vampire story. Its intrigue, romance, and thriller writing are all wrapped up in a bigger picture. It offers much food for thought in the course of following Devon’s evolutionary process and decisions, and it’s not a light-hearted romp through a vampire’s realm, as so many such novels offer.
“As such, it’s especially recommended for readers seeking more depth and undercurrents of philosophy in their literary choices. How does a protagonist not become the evil he fights in the process of battle? The classic vampire struggle between darkness and light just assumed a new cloak of complexity here—and wears it well.”
Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process. The second step, creating an attention-getting eBook cover (and optional print version cover) offers its own unique set of challenges. The most intimidating undertaking, to most authors, is the third step—marketing. The word strikes terror in their sensitive little hearts because many authors want as little to do as possible with the outside world.
The largest, most demoralizing marketing question is, “Where do I begin?” Guess what? I’m not going to tell you. There are about a billion articles and blogs on “How to Market Your Book.” Go read one. In this blog, I plan to relate the first steps I’ve taken to escort my eBook into this over published world.
There are more than seven billion people alive, but how many of them read regularly? Better yet, how many of them are looking for my book? Answer: None—Zero—Zilch—hence the need for marketing. I carefully packed this thought away in a dark corner of my creative attic upon beginning the journey of writing a first novel.
As I neared the climactic scenes of my first draft, I noticed it became harder to write. After a good deal of soul-searching and hand wringing, I diagnosed the problem. My writer’s block stemmed from the subliminal understanding that it was almost time to say goodbye to my family of characters and their world. That world had nearly ended, but it was far better than my ordinary life and the real world terrors of self-promotion. Excuse me for this digression. I couldn’t help it.
Flash forward 18 months. I’ve uploaded the eBook to Amazon, Barnes and Noble, and ibooks. I’ve developed a Three Days to Darkness web site and a Facebook page. After a year-long struggle, I’ve managed to place a hyperlinked image of my eBook in the right hand column of this blog (see “I Finally Did It”).
Now what? Gulp…
This is the seriously hard part—driving people to these outposts in cyberspace.
I started with an ad on Book Daily. Your book is featured for one day per month on Book Daily’s E-Zine. Your first chapter is e-mailed to a combined audience of 25,000 readers (many of them authors). They e-mail your chapter to a subset of readers by genre on three consecutive days during the month. With each exposure, your book is piggy backed with five competitive books. The ad costs $49.00 per month. I sold two books the first month. I cancelled the campaign.
I’m experimenting with ads on Facebook. You can create a campaign budget and target audience starting at $5 per ad. So far, I’ve spent $35 on three ads. I’m having fun racking up tons of likes. I’m waiting for the book sales to come rolling in.
Next, I’m planning a press release on PR Web with a target audience of 30,000 journalists and bloggers. The idea is to drive traffic to my web sites and to generate publicity on major news sites and search engines. The campaign will cost $250. To do it right, I will need a book trailer video as part of the package. A simple video will cost another $250. I am using California Videowork to produce the video.
Wait a minute…This makes no sense.
I will have to sell at least a thousand digital copies of my book at $3.99 each to generate a profit (after deducting advertising and self-publishing expenses, plus a few hundred hours of my valuable time).
The odds of selling a thousand digital copies of my book are probably north of a zillion to one.
You know what? Fuck the odds.
*I apologize for assaulting you with another image of “Three Days to Darkness.” I posted it to get a hyperlinked image of the eBook on my Facebook page. I can’t figure out another way to do it. I think Facebook makes it impossible to hyperlink images on FB pages because they want you to spend money advertising. I could be wrong about this.
First, though, please take a moment to shift your gaze slightly to the right. There it is—shining out into the world in all of its glory. Isn’t it beautiful?*
Technically, the cover image is a widget. Widgets are normally easy to use on WordPress. As with every rule, there are exceptions. The image widget is one of them. Here’s why. Upon opening the image template, I found a box requesting a URL for my cover image. I immediately said to myself, oh no. I may have used harsher language, but it was so long ago I can’t remember.
I tried to imagine the JPG of my cover art floating on a URL somewhere out in cyberspace. How, I wondered, can I get my image up on a URL?
I tried creating a blog post featuring the cover art all by its lonesome. Didn’t work. I tried creating an interior blog page. Also didn’t work. I made many other attempts, each with the same result: total despair. Fate had sentenced my cover art to live in obscurity in the back pages of my blog. It would never be allowed to take up permanent residence in a prominent place on the front page.
It would have been so easy if the software engineers had designed the image widget with a box and a button to upload cover art. Let the software create the damn URL, not me. That job is way above my pay grade.
As I fumed about the situation for the hundredth time, an idea bulb went off in my head. (I know idea bulb is a cliché. My head hurts too much from trying to solve this mystery to come up with an original metaphor.)
Try using the media library in your dashboard to find the URL, my brain told me.
Okay, I replied.
In my media library, I found several URL’s for my cover art. I tried each of them. The widget template stubbornly refused to accept every one I entered. In a rage, I smashed my head several times on the wooden Starbucks bench and nearly strangled the person next to me. This is why my head hurts. No kidding.
Maybe the image you are using is too heavy, my brain suggested. Try using an image with less than 1.55 megabytes; dummy.
Right, good thinking.
I followed my brain’s advice. Finally, one of the URL’s worked. I can’t describe the ecstasy that came over me. I had finally done it. I had achieved one of the basic steps towards marketing a book online.
To put it mildly, writing a novel and self-publishing it is a long and interesting journey. The fun really starts, however, when it comes time to go out into the world to sell your book. Though I’ve just begun this process, I feel the urge coming on to write a blog about marketing. Stay tuned.
*By clicking on the cover image, you can go to my Amazon page. I’m not suggesting you try this. I just wanted to mention it in passing.